Digital products have no shipping cost, so almost everything after Etsy's fees is profit. Tell the calculator the profit you want per sale and it works out the price to list at — after the 6.5% transaction, processing, and listing fees.
| At that price | Amount |
|---|---|
| Listing price | — |
| Listing fee — $0.20 | — |
| Transaction fee — 6.5% | — |
| Payment processing | — |
| Your asset cost | — |
| Profit per sale | — |
No shipping, so the margin stays high no matter how many you sell. Round the suggested price up to a tidy number (.99 or .00) buyers are used to seeing.
A digital download pays the same three Etsy fees as a physical item — the $0.20 listing fee, the 6.5% transaction fee, and 3% + $0.25 processing — but it has no shipping cost and no per-unit cost. Make the file once and every extra sale is nearly pure margin. On a $10 download with no asset cost, you keep around $8.75.
Start from the profit you want, not the price you guess. The math is simple once you know Etsy's cut:
Price ≈ (target profit + fixed fees) ÷ (1 − 0.065 − processing rate)
Example: want $8 profit, processing 3% + $0.25, listing $0.20 → ($8 + $0.45) ÷ (1 − 0.065 − 0.03) ≈ $9.30. The calculator above does this instantly for your own numbers.
See the full fee breakdown in the digital downloads profit calculator, all rates in the fees guide, or any single physical sale in the main Etsy fee calculator.
Work backwards from your target profit: divide (profit + fixed fees) by (1 − 6.5% − processing rate). The calculator shows the exact listing price.
The same $0.20 listing, 6.5% transaction, and 3% + $0.25 processing as physical items — just no shipping, so margins stay around 85–90%.
On a $10 download with no asset cost, roughly $8.75–$9.00 after Etsy fees — and it repeats every sale with no per-unit cost.