Is the Offsite Ads fee charged on shipping too?

Yes. Like the transaction fee, the Offsite Ads fee is calculated on the entire order total, including the shipping price you charge the buyer and gift wrap.

EtsyCalc

Updated for 2026 fee rates

Etsy Offsite Ads fee calculator: what the 15% really costs

Q: How much is the Etsy Offsite Ads fee in 2026?

15% of the order total for shops with under $10,000 in sales over the past 365 days, and 12% for shops at or above $10,000. The fee is charged only on orders attributed to an Etsy offsite ad, applies to the full order total including shipping, and is capped at $100 per order.

Q: Can I opt out of Etsy Offsite Ads?

Only while your shop has earned under $10,000 in the past 365 days. Opt out in Shop Manager under Settings > Offsite Ads. Once you cross $10,000, enrollment is mandatory and cannot be turned off.

Q: What counts as an offsite ad sale?

Any order where the buyer clicked one of Etsy's ads for your listing on Google, Facebook, Instagram, Pinterest or Bing and purchased within 30 days. You do not control which listings are advertised.

An ad-driven Etsy sale can lose 12–15% on top of every other fee. Enter a sale below to see the exact hit — per order and per month — plus the rules for opting out. Runs in your browser, no signup.

Item price the buyer pays ($)

Shipping charged to buyer ($)

The ad fee applies to shipping too

Your Offsite Ads rate

Ad-driven orders per month

From your Etsy dashboard "Attributed orders"

Payment processing rate

US default 3% + $0.25 — edit for your country

Fixed processing fee per order ($)

Offsite Ads fee on this sale

$0.00

0% of the order

Cost per month (at your volume)

$0.00

$0.00 / year

Line item	Organic sale	Ad-driven sale
Order total (item + shipping)	$0.00	$0.00
Listing fee	$0.20	$0.20
Transaction fee — 6.5%	$0.00	$0.00
Payment processing	$0.00	$0.00
Offsite Ads fee	—	$0.00
Total Etsy fees	$0.00	$0.00
Effective fee rate	0%	0%

The Offsite Ads fee is capped at $100 per attributed order. Estimates only — verify in your Etsy Seller Dashboard.

How Etsy Offsite Ads work

Etsy advertises your listings on Google, Facebook, Instagram, Pinterest and Bing — you don't choose which listings run. If a buyer clicks one of those ads and purchases within 30 days, the order is "attributed" and you pay the fee. That wide window means a click you earned weeks ago can still show up as a fee on today's statement.

Who pays 15%, who pays 12%

Your shop's trailing 12-month sales	Offsite Ads rate	Can you opt out?
Under $10,000	15% of attributed orders	Yes — Shop Manager → Settings → Offsite Ads
$10,000 or more	12% of attributed orders	No — enrollment is mandatory

The fee applies to the full order total (item + shipping + gift wrap), stacks on top of the 6.5% transaction fee and payment processing, and is capped at $100 per order. That can push the effective take on a single ad-driven sale past 25%.

Should you opt out?

Opt out if your margins are thin and most of your sales already come from Etsy search — the ad fee then buys you traffic you were getting for free.
Stay in if you're under $10K and want reach, or if offsite orders are a genuine share of new customers. Track the "Attributed orders" share in your dashboard before deciding.
Above $10K there's no choice — so build the fee into pricing from the start rather than discovering it on a statement.

Three ways to blunt the Offsite Ads fee

Price ad-heavy categories with a buffer: divide your target price by (1 − 0.12) so an attributed sale still clears your margin.
Watch your trailing revenue — the rate drops from 15% to 12% exactly at $10,000, and the opt-out disappears at the same line.
Convert offsite buyers into repeat buyers through your own channels; only the first attributed order carries the fee.

Frequently asked questions

How much is the Etsy Offsite Ads fee in 2026?

15% of the order total for shops under $10,000 in trailing 12-month sales, 12% at or above $10,000, charged only on ad-attributed orders, capped at $100 per order.

Can I opt out of Etsy Offsite Ads?

Only while under $10,000 in the past 365 days, via Shop Manager → Settings → Offsite Ads. Above $10,000 it's mandatory.

What counts as an offsite ad sale?

Any order where the buyer clicked an Etsy ad for your listing and bought within 30 days. You don't control which listings are advertised.

Is the fee charged on shipping?

Yes — the whole order total, including shipping you charge and gift wrap.

Is this an official Etsy tool?

No — EtsyCalc is an independent estimator. Etsy is a trademark of Etsy, Inc., not affiliated with this site.