Etsy takes about 9.9% per sale with no monthly fee. Shopify takes ~2.9% + $0.30 plus a monthly plan. Enter your numbers and see the crossover point — the monthly sales volume where switching pays off.
| Monthly comparison | Etsy | Shopify |
|---|---|---|
| Gross revenue | — | — |
| Platform fees | — | — |
| Item + shipping costs | — | — |
| Net profit per month | — | — |
| Effective fee rate | — | — |
| Etsy | Shopify (Basic + Shopify Payments, US) | |
|---|---|---|
| Monthly fee | $0 | $39 (monthly billing) |
| Listing fee | $0.20 per listing | None |
| Transaction fee | 6.5% of order total | None (included in processing) |
| Payment processing | 3% + $0.25 | 2.9% + $0.30 |
| Offsite Ads | 15% / 12% on ad-driven sales | You run your own ads |
| Typical all-in rate | ~9.9% per sale | ~3.2% per sale + plan |
Etsy gives you built-in marketplace traffic but charges for every sale. Shopify charges a flat monthly fee and a much smaller cut — but you bring your own traffic. The crossover is usually somewhere in the low hundreds of orders per month, depending on your average order value.
Once your monthly fees on Shopify (2.9% + $0.30 per order plus the ~$39 plan) drop below Etsy's ~9.9% per sale, Shopify wins. For a $30 average order, the crossover is roughly $400–$600 in monthly sales — but you must be able to drive that traffic yourself.
Etsy, almost always — the built-in buyer traffic is worth the higher fee when you have no audience. Shopify makes sense once you have repeat customers or an external audience (social, email, ads).
It includes Etsy Offsite Ads if you set a share of ad-driven sales. Shopify ad spend is your own budget and is not included on either side.